The Existing Company
A Content-First Approach
The Approach
Great design needs a great story. Instead of guessing, I partnered with a content writer to shape the message before drawing a single pixel.
Syncing with Marketing
I worked with the writer in FigJam to organize the messaging. We defined exactly what the user needed to read, ensuring the design would support the business goals.
Structuring the Story
Using real copy allowed me to build wireframes with purpose. I focused on hierarchy and flow, making sure the right information hit the user at the right time.
Visualizing the Brand
With the structure set, I applied the visual identity. The UI wasn't just decoration; it was designed to make the content readable, engaging, and clear.
Ready for Webflow
I prepared the design for development, organizing layers and styles to ensure a smooth transition from static design to a live Webflow site.
The Growth
This project taught me that content is king. By designing around the words, I created a website that doesn't just look good—it communicates effectively.
UI Gallery
